Bacardi Limited is the world’s largest and fastest growing private liquor company, driven by seven generations of the Bacardi family.
Persistence, quality, credibility, creativity and innovation are the principles that have helped create Bacardi’s rich legacy, from an impressive portfolio of premium spirits to iconic architecture.
The history of Bacardi, known for its exceptional quality of products, began in Santiago de Cuba on February 4, 1862, when Don Facundo Bacardi Masso bought a small distillery. After a series of long, careful experiments with various ingredients, aging and blending, Facundo revolutionized the production of rum: he created a soft, surprisingly light Bacardi spirit, which is now known to the whole world as a premium light rum.
The locals, accustomed to the traditional drink “ron”, tart and sharp, enthusiastically greeted the new blended rum BACARDI. The newly emerging Cuban middle class appreciated the soft, light, aged taste of blended rum, branded with an elegant and mysterious black bat on the label.
The invention of Bacardi marked a real revolution in the world of strong alcoholic beverages, laying the foundation for a new culture of cocktail making. This culture, like the legendary rum, is still popular today.
The search for the absolute craftsmanship and quality of Facundo Bacardi Masso and his descendants has continued throughout the 160-year history of BACARDI. During this time, the company has grown to an impressive portfolio of premium spirits brands: BACARDI rum, GRAY GOOSE vodka, DEWAR’S blended Scotch whiskey, BOMBAY SAPPHIRE gin, ERISTOFF vodka, CAZADORES tequila and MARTINI vermouth. In addition, BACARDI owns over 200 brands and labels.
BACARDI’s commitment to exceptional quality goes back to 1862, when founder Don Facundo Bacardi Masso was inspired to create rum as we know it today.
Bacardi is a large family of professionals and keepers of a tradition of excellence dating back 160 years. The company operates in over 170 global markets and operates over 20 bottling, distillation and manufacturing facilities in 12 countries. Bacardi Limited refers to the Bacardi group of companies, which includes Bacardi International Limited. The company’s head office is located in Hamilton, Bermuda.
Bacardi is the markets we serve. Bacardi Limited operates worldwide. The company’s success is greatly facilitated by unsurpassed quality and stable business reputation, which we are purposefully working to maintain.
Bacardi is committed to promoting responsible drinking. This is an important business principle that is critical to advertising, marketing and product use.