The history of Brown-Forman began in 1870, when George Garvin Brown came up with an innovative idea – to sell whiskey in sealed glass bottles, thereby guaranteeing a high quality drink. Today the company is one of the largest players in the industry, one of the top 10 world wine and alcohol companies with a turnover of more than $ 3.8 billion.
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Thousands of years ago, glaciers retreated, leaving a glacial moraine to create pure glacial spring water that gives vodka its purity and smoothness. The sun does not set for 72 days in Finland every summer. It shines at midnight, and its radiance nourishes everything below, on a land less ordinary. Suomi golden barley grows where no other barley can grow. In the cold north, it ripens under the midnight sun, giving the vodka its crisp, light and clean taste. We create a wort from Suomi barley, which undergoes more than 200 distillation stages for more than 50 hours under the supervision of master distillers, before adding water from the Rajamaki glacial spring. This water is naturally filtered through the moraine left by the glacier thousands of years ago. So nothing else is needed to purify vodka.
In 2020, we are celebrating the 50th anniversary of the founding of Finland's iconic vodka. Finlandia Vodka was built on the founding principles of nature (Luonto), modern distillation (Tislaus) and design (Muotoilu) to honor and celebrate the best qualities of their homeland. During this time Finlandia has earned high praise and respect from colleagues, having received over 200 awards since its launch in 1970. Finland Vodka comes from the far northern land. Our Suomi barley breathes untouched air, its roots explore the unsullied soil, and for 72 continuous days it bathes in the midnight sun, giving our vodka its unmistakable crunchy character. Finland's exceptional smoothness is due to its clear glacial spring water. Coming out of the Rajamaki spring, it is naturally filtered by a glacial moraine created over 10,000 years ago.
It was at this glacial spring that the Rajamaki distillery was founded in 1888. More than 80 years later, when the experience of distillation was really mastered, Finlandia vodka was first created. She aspired to be the purest vodka made from natural Finnish ingredients. Today we continue to produce exceptionally pure alcohol from Suomi barley using a modern continuous 7-column high pressure distillation process. Rajamaki spring water is injected directly from its source, resulting in a liquid of such purity that filtration is unnecessary.
We are committed to minimizing our impact on the environment. Our factory is proud to be ISO 14001 certified, attesting to its environmental management standards. The by-products of our manufacturing process are used in everything from animal feed to papermaking, resulting in recycling and a 99.9% recovery rate. We protect 3,000 acres of land surrounding our glacial water source.
For five decades, Finland has retained the purity and elegance of its character, as well as its unmistakable light taste provided by nature. The world-renowned Finnish designer Tapio Wirkkala designed the brand's first packaging, which has evolved over time with contributions from renowned designers such as Harri Koskinen and Kenneth Hirst. In keeping with its Scandinavian origins, each of the five bottle iterations featured drew its inspiration from the characteristics of ice, and the midnight sun was a constant feature of the label design from the very first bottle.
An interesting painting hangs in Mr. Jack Daniel's old office. This is a photograph of Mr. Jack taken with his distillery team. What makes the portrait so intriguing is the gentleman seated to Jack's right, an African American worker. Given the time frame this photograph was taken - around the 1900s - and the racial division that pervaded the American South, it is intriguing to see an African American sitting next to a business owner. But their closeness to each other in this photo underscores the wonderful relationship that underlies how Jack came to whiskey.
We have reason to believe that the person in the photo above is George Green. George was not only Jack's friend, but Nathan Green's son. And this is Green, along with the Reverend Dan Call, who taught Jack Daniel to make whiskey in the still owned Lutheran priest. After leaving home at an early age, Jack eventually settled down to live and work on Reverend Call's farm by the late 1850s, even before Jack reached adolescence. Jack is said to have had a difficult relationship with his stepmother, which is why he left home. The Coll farm was located about five miles from Lynchburg, near Lois, Tennessee. Call had another car on his farm, and Jack quickly became interested in it. It was now in the days leading up to the Civil War and the Emancipation, and the Conscription was still under the supervision and care of an enslaved man named Nathan Green. Reverend Call and his distiller closest to him taught Jack how to make whiskey. Much of this mentoring, however, fell to those who worked alongside Jack and taught the young distiller what would become his life's passion.
After the Civil War, the parishioners and the wife of the Reverend Call issued an ultimatum to the preacher: either he would stop making whiskey, or he would stop working as a priest. Call decided to sell his business to Jack. And so Closest, now a free man, was hired by Jack and became the very first master distiller - or what we today call the master distiller - at Jack Daniel's distillery. While slave labor was a part of life in the South until the end of the Civil War, Jack Daniel not only never owned slaves, but worked alongside them as Dan Call's wage earner. When it came time to found his own distillery after the war, Jack's entire team consisted of hired workers.
Nathan Greene worked with Jack as his first master distiller until Jack moved his job to Spring Hollow Cave sometime after 1881. There, Jack's sons George and Ely and his grandchildren Ott, Jesse and Charlie continued the Green family tradition by working at Jack's distillery in Spring Hollow Cave. More than 150 years have passed since he and Jack first started making whiskey together, and to this day, a member of the Green family has always worked at the Jack Daniel distillery. If you have time to visit us in Lynchburg, you can see the portrait of Jack and his son George Green hanging in Jack's old study, and hear a little more about this unique story of two men, their friendship and the whiskey they made together.
People have used all sorts of names for our most important step. It is recognized by the State of Tennessee as the "Lincoln County Trial." Most tend to call it "charcoal softening." But there, in Lynchburg, it is called differently. - Additional Blessing. " This is an old process that Jack insisted on and has been consistently used at Jack Daniel's distillery ever since. After distillation to 140-proof, we take our pure, un aged whiskey on a painstaking journey. Drop by drop, it creeps through our handmade charcoal into a pace dictated by gravity and nothing else The trip takes 3-5 days and once it's finished the whiskey transforms.
It is this extra step that gives it that particular smoothness that people have come to expect from Jack Daniel's. And part of what makes our whiskey what it is is Tennessee whiskey, not bourbon. “Charcoal can do what a barrel takes a couple of years to do in a few days,” says master distiller Jeff Arnett. Both the added time and cost to give our whiskey such a head start before it hits the barrels. Pour yourself a glass of Jack Daniel and judge for yourself.
After the Civil War, the parishioners and the wife of the Reverend Call issued an ultimatum to the preacher: either he would stop making whiskey, or he would stop working as a priest. Call decided to sell his business to Jack. And so Closest, now a free man, was hired by Jack and became the very first master distiller - or what we today call the master distiller - at Jack Daniel's distillery. While slave labor was a part of life in the South until the end of the Civil War, Jack Daniel not only never owned slaves, but worked alongside them as Dan Call's wage earner. When it came time to found his own distillery after the war, Jack's entire team consisted of hired workers.
Nathan Greene worked with Jack as his first master distiller until Jack moved his job to Spring Hollow Cave sometime after 1881. There, Jack's sons George and Ely and his grandchildren Ott, Jesse and Charlie continued the Green family tradition by working at Jack's distillery in Spring Hollow Cave. More than 150 years have passed since he and Jack first started making whiskey together, and to this day, a member of the Green family has always worked at the Jack Daniel distillery. If you have time to visit us in Lynchburg, you can see the portrait of Jack and his son George Green hanging in Jack's old study, and hear a little more about this unique story of two men, their friendship and the whiskey they made together.
People have used all sorts of names for our most important step. It is recognized by the State of Tennessee as the "Lincoln County Trial." Most tend to call it "charcoal softening." But there, in Lynchburg, it is called differently. - Additional Blessing. " This is an old process that Jack insisted on and has been consistently used at Jack Daniel's distillery ever since. After distillation to 140-proof, we take our pure, un aged whiskey on a painstaking journey. Drop by drop, it creeps through our handmade charcoal into a pace dictated by gravity and nothing else The trip takes 3-5 days and once it's finished the whiskey transforms.
It is this extra step that gives it that particular smoothness that people have come to expect from Jack Daniel's. And part of what makes our whiskey what it is is Tennessee whiskey, not bourbon. “Charcoal can do what a barrel takes a couple of years to do in a few days,” says master distiller Jeff Arnett. Both the added time and cost to give our whiskey such a head start before it hits the barrels. Pour yourself a glass of Jack Daniel and judge for yourself.
After the Civil War, the parishioners and the wife of the Reverend Call issued an ultimatum to the preacher: either he would stop making whiskey, or he would stop working as a priest. Call decided to sell his business to Jack. And so Closest, now a free man, was hired by Jack and became the very first master distiller - or what we today call the master distiller - at Jack Daniel's distillery. While slave labor was a part of life in the South until the end of the Civil War, Jack Daniel not only never owned slaves, but worked alongside them as Dan Call's wage earner. When it came time to found his own distillery after the war, Jack's entire team consisted of hired workers.
The closest worked with Jack as his first master distiller until Jack moved his job to Spring Hollow Cave sometime after 1881. There, Jack's sons George and Ely and his grandchildren Ott, Jesse and Charlie continued the Green family tradition by working at Jack's distillery in Spring Hollow Cave. More than 150 years have passed since he and Jack first started making whiskey together, and to this day, a member of the Green family has always worked at the Jack Daniel distillery. If you have time to visit us in Lynchburg, you can see the portrait of Jack and his son George Green hanging in Jack's old study, and hear a little more about this unique story of two men, their friendship and the whiskey they made together.