The company JSC IP "Efes Kazakhstan" occupies a leading position in the beer market of Kazakhstan. The company is a member of the Efes BeerGroup Company. Efes BeerGroup is a multinational group in the beverage industry, specializing in the production and sale of beer and soft drinks in Turkey, Eastern Europe and the CIS countries. Efes Kazakhstan owns 2 beer factories in Almaty and Karaganda, as well as regional offices in Kazakhstan.
History of the company
Efes Kazakhstan occupies a leading position in the beer market of Kazakhstan. The company is part of the multinational beverage group Efes Beer Group, which consists of 34 companies specializing in the production and sale of beer and soft drinks in Turkey, Eastern Europe and the CIS countries, as well as in the production of malt and hops. Efes Beer Group leads the beer market in Turkey, and also has its own breweries in Eastern Europe and the CIS countries.
Efes Beer Group is one of the first investors in Kazakhstan. In 1997, Efes Beer Group privatized and then carried out a complete reconstruction of the Kolos Karaganda brewery, on the basis of which Efes Kazakhstan was created.
During the multi-stage process of reconstruction of the Karaganda plant, outdated equipment was replaced with modern equipment. As a result of investments, the Karaganda plant already in 2002 reached the maximum output of 44 million liters.
2001 - 2003
The high demand for the company's products and the attractiveness of the market in the southern region, as well as export plans, formed the basis for the company's decision to open a second production. As part of the expansion of production capacity in 2001, construction began on a new brewery in the Almaty region.
The official opening of the new branch - the Almaty plant of the Efes Kazakhstan company - took place on August 26, 2003 with the participation of Nursultan Nazarbayev, President of the Republic of Kazakhstan.
At the moment, the company owns 3 breweries, two of them in the Almaty region and one in the city of Karaganda. The enterprise provides more than 900 jobs.
The company represents a number of beer brands on the beer market of Kazakhstan, corresponding to different market segments: Efes Pilsener, Karaganda, Kruzhka Svezhego, Bely Medved, Lyubitelskoye, Zhigulevskoye, Bavaria, Amsterdam Navigator, Grolsch, Miller Genuine Draft , Peroni Nastro Azzurro, Velkopopovický Kozel, Pilsner Urquell.
The main factors for the growth of Efes Kazakhstan are investments in production, the introduction of modern brewing technologies, competent brand portfolio management, as well as a developed distribution system.